diff --git a/README.md b/README.md
index 8ebcb1c..1816e98 100644
--- a/README.md
+++ b/README.md
@@ -11,11 +11,9 @@ $ npx toak
 
 ![toak](https://github.com/seemueller-io/toak/blob/471c2a359e342c0103d2074650afe1f1b2b5f71d/toak.jpg?raw=true)
 
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-
 ## Philosophy
-_Human-first_ technologies for a better future.
-
+1. _Human-first_ technologies for a better future.
+2. If you don't like the name, you will at least remember it.
 ---
 
 ## Features